Somewhere between 1913 and the present, as bowling magazines have come and changed, someone must have decreed that those bowlers who are the most involved and interested in the sport of bowling should not have a voice that speaks to and for them. Bowling This Month was created to remedy this oversight and give those bowlers who want in-depth technical information exactly what they need. There are some great bowling publications around today. There are those that focus on the business of bowling. Some provide information sculptured for pro shops and bowling centers. Some include industry news and cover tournaments and the pro tour. All, of course have some articles for the bowler. Of the major magazines, Bowling This Month remains the only one specifically designed for elite bowlers, pro shops, proprietors and bowling coaches, readers who are serious about their sport. At BTM, bowlers are not a sideline or a secondary audience. At BTM, helping bowlers bowl better is our business. It has to be…over 52 percent of our readers average over 200, forty-eight percent bowl in scratch tournaments—an average of 5 scratch tournaments a year, 40 percent take private lessons, 20 percent attend camps and clinics, and 36 percent buy instructional books and tapes.

• TOTAL CIRCULATION: 12,500
• PASS-ALONG RATE: 2.2
• TOTAL READERSHIP: 27,500
• AVG NUMBER OF BALLS OWNED BY READERS: 7.5
• AVERAGE AGE OF READER: 52
• BOWLERS WORKING IN BOWLING INDUSTRY: 15%
• PERCENTAGE OF WORKERS WHO ARE COACHES: 30%
• PRO SHOPS, BOWLING CENTERS AND TOURNAMENT ORGANIZERS WHO SUBSCRIBE TO BTM: 5,500

In print

• Market Alley. New product announcements where advertisers are given additional advertising space for new product launches, new services, or tournaments and instruction. This is a free listing for our display advertisers.
• Bowlers’ Blvd. Use this economical page, made up of multiple-run 1/6-page ads. For advertisers with a smaller budget.
• Ball Review Guide. This sister publication is a handy annual spiral-bound compilation of all our ball reviews for the year. It’s popular with our readers and pro shops that want to access historical ball information all in one place. Space is available for your ad.
• Piggyback mailings. Piggyback onto BTM’s various mail-outs—The BTM Tournament mailing and Super School mailing—to create a targeted direct mail campaign.
• BTM Network. A membership of pro shops and bowling centers who sell copies of Bowling This Month to their customers at their center/shop. BTM Network members also receive a monthly e-newsletter with ball previews and ratings; industry news and pro shop tips; special pricing on products; and discounts on The BTM tournament entries and Super Schools.
• Sponsorship opportunities. Connect to our thousands of “The BTM” tournament bowlers and Super School students by becoming a sponsor in these events. Magazine and web ads, your logo in our printed promotional materials and visibility at our event with your product give-aways and promotions, plus many other promotional options to highlight your products or services to our captive audiences.

On the web:
Bowling This Month’s website supports its advertisers by encouraging readers to stay connected to us online:

• BTM Shopping Cart. Bowlers can purchase books, CDs, back issues of BTM, recent ball reviews, bowling wear and other products electronically on a secure site.
• Issue previews announce the content of our upcoming issue with a sneak peak of our cover page
• Interactive Index. Readers can type in an author, headline, topic or ball to find out when we reviewed a ball or published a topic of interest to them, and order any back issue or recent ball review at the same time.
• Online Forum. A BTM news group, where readers can discuss and share technical ideas, stay informed about important bowling issues and concepts and events, seek advice from fellow bowlers, and sound off on the state of bowling and their own game.
• Website Link Exchanges. BTM advertisers can add our link and we’ll add yours, just for the asking.
• Banner ads. Links our website visitors to your website. Call us for web traffic stats, pricing and specs.
• Polls, BTM Events. BTM’s Reader Poll, The BTM tournament bowlers and Super School students regularly access our website to monitor the results of our magazine’s Reader Poll, for school registration, and updates on our tournament standings.

For rates and more information contact Jim King or Alayne Summerville at 800-282-7043