Bowling This Month Magazine

Reader Survey

Periodically, we ask readers to comment on the content and appearance of the magazine and suggest the direction that they believe BTM should take in the months and years ahead. We would like to ask for your assistance by suggesting ways that BTM could become your ideal technical bowling magazine. We realize that each of you has different likes and dislikes; in fact we’re expecting that. We ask only that you respond honestly; no pulled punches.

You can respond to this survey by filling out the form below. If you prefer, you can call 800-282-7043 and we will send you a copy of the survey that you can mail or fax in.

In appreciation of your response to this survey, 1 month will be added to your subscription. We value the opinion of our subscribers and others who read BTM. If you buy or read BTM at your pro shop or read a friend’s copy, we want to hear from you too; the free issue also applies to you.

Required fields marked with *

GENERAL

*Please enter your name:

Your address:

Customer Number:

(The 1st 5 numbers above your name on your magazine label)

*Your email address:

Gender:

Your age:

Favored Hand:

Income Level:

Occupation:

Do you work in the bowling industry?

If yes, choose all that apply:

Bowling center owner/manager
Bowling center staff
Coach/ Instructor
Professional/ Amateur bowler
Pro shop owner
Pro shop employee
Tournament Organizer
Other

Education Level:

BOWLING PARTICIPATION, PURCHASES

Bowling participation: (check all that apply)

Private lessons
Camp or clinic
League bowling
PBA/PWBA member
Scratch tournaments
Handicap tournaments
Sport Bowling
Practice
Recreational, Glow, Cosmic

Highest 2006-2007 book average:

Highest 2006-2007 sport league average:

How many scratch tournaments do you bowl annually?

How many handicap tournaments do you bowl annually?

What mode of transportation and percentage do you use to travel to tournaments?
(Write a percentage for each):

Own Auto: %
Auto Rental: %
Airplane: %
Recreational Vehicle: %
Other: %

How many bowling balls have you purchased in the last 12 months?

How many new?
How many used?

How many bowling balls are in your current arsenal?

Do you throw one company's balls exclusively?

What weight bowling ball do you throw?

In what price range are the bowling balls that you purchase?

What factor(s) most influence your bowling ball purchase?
(Please rank 1-7, with 1 being the biggest factor and 7 being the smallest factor):

BTM ball reviews
Advice from pro shop
Advertisements
Friend, word of mouth
Cost
Poor results from previous balls
Other

Do you use: Grip powders, rosin

Yes No

Do you use: Cleaners and polishes

Yes No

Do you use: Wrist, arm devices

Yes No

Do you use: Tote bags

Yes No

Do you use: Personal ball spinner

Yes No

Do you use: Roller bags

Yes No

Do you use: Slugs, thumb inserts

Yes No

Do you use: Interchangable thumbholes

Yes No

Do you use: Coaching software

Yes No

Do you use: Stat-keeping product

Yes No

Do you use: Mental/physical game books

Yes No

Do you use: Mental/physical game tapes, CDs

Yes No

Do you use: polos and tshirts

Yes No

Do you use: name tags

Yes No

Do you use: slide socks

Yes No

What percentage of your balls and accessory purchases are with the following

(Write a percentage for each):

In-house pro shop

balls: % accessories: %

Stand-alone pro shop

balls: % accessories: %

Internet

balls: % accessories: %

Tournaments/ special events

balls: % accessories: %

What brand of bowling shoes do you wear? (Check all that apply):

G300
Brunswick
Dexter
Etonic
Linds
Other If other, please specify:

GENERAL READERSHIP

How many bowlers besides yourself read your copy of BTM?

Is BTM read by any non-bowlers in your household?

How would you prefer purchasing back issues?

Printed Back Issues
Read/ Print-out off the internet
One year of back issues on CD

Are you getting BTM on time? (Before the 15th of the publishing month)

100%
75-99%
50-74%
less than 50%

What other products would you be interested in purchasing from BTM?

How did you first hear about BTM?

How do you order your BTM subscription/renewal?

If not a subscriber, how do you acquire your issues of BTM?

Would you be interested in receiving renewal notices by e-mail in addition to regular notices by mail?

Are you a subscriber of (Check all that apply):

Bowling This Month
Bowler’s Journal
U.S. Bowler
U.S. Youth Bowler
Bowling Center Management
Bowling Industry
International Bowling Industry
Proshop Insider
Proshop Operator
7-10 Split
Other please specify:

Is there a bowling newspaper in your area?

If so, do you read it?

BTM ARTICLES

Which would you like to read more about? (Check all that apply):

	Collegiate-Instructional or Collegiate-News		Youth-Instructional or Youth-News
	Mental Game		Nutrition
	Physical conditioning/fitness		PBA features
	Team USA features		Sport Bowling
	Tips for Seniors		Tournament-Instructional or Tournament-News
	Historical/Nostalgia		Lane Play and Adjustment
	Physical Game (technique)		Product Reviews/reports
	Industry News & Trends		Pro Shop Tips
	Coaching (technique)		International-Instructional or International-News
	Other please specify:

Are you interested in less-technical instructional columns?

Would you like BTM to:

Add more illustration and photography?

Yes No

Add more charts and graphs?

Yes No

Add more diagrams?

Yes No

Add more instructional photos?

Yes No

Have shorter articles?

Yes No

Have longer articles?

Yes No

Have more in-depth articles?

Yes No

Keep everything as it is?

Yes No

Make articles easier to understand?

Yes No

Explain terminology more often?

Yes No

Have more advertisements?

Yes No

Are you satisfied with how we present the illustrations/photos in BTM?

Yes No
If no, please explain:

Please individually rate each of the following regular features 1 through 5 beginning with

1 as “One of my favorites”,
2 “Like very much”,
3 “Neutral”,
4 “Dislike” and
5 “Never read”

Ask an Expert (Monce, etc.):
At-A-Glance Ball Chart:
Ball Talk (Ball Reviews):
BTM Classic: (re-runs of articles from earlier BTM issues
Coaching the Youth Bowler (Dug Barker):
From the Pulpit (Bill Hall):
Guest Features (Kreins, McKinney):
Health & Fitness (Eunice Farminlant, Gurulé & Butcher):
League/Tournament Play (Rolf Gauger):
League Night Across America:
Nuts & Bolts (Susie Minshew):
Off the Top (Editorial):
Pro Shop Magic (Cecil Scarboro):
Round Table (Steve Kloempken):
Slowinski at Large (Joe Slowinski):
Senior Spotlight (Jack Schmid):
Smart Moves (Rob Mautner):
Sport Bowling (Stremmel, Wunderlich, Eoff, Garber, Brettingen):
The Mind Game (Dean Hinitz):
The Pro Level (John Jowdy):
Torgy’s Tips (Denny Torgerson):
Top Techniques (Ron Clifton):

Have BTM’s ball reviews:

Are BTM’s ball reviews:

To make BTM ball reviews better for you, should we:

Do more side-by-side comparisons?

Yes No

Expand test data to include more than 3 bowling styles?

Yes No

Include test data on additional lane conditions?

Yes No

Include more drillings?

Yes No

Other:

Do you like the 3D comparison chart (located in the centerfold)?

Yes No
How would you improve it?

Do you like the Digitrax ball tracking charts?

Yes No
How would you improve them?

Are you getting the most for your money compared to other bowling publications?

Yes No

In general, are you satisfied or dissatisfied with BTM?

Satisfed Dissatisfied

What do you really like about BTM?

What do you really dislike about BTM?

What would make it better for you?

How can we make more people aware of BTM?

INTERNET

Do you have access to the Internet?

Yes No

Do you purchase goods/services on the Internet?

Yes No

Would you purchase an online (read-on or print-out from the internet) subscription to BTM if it were offered?

Yes No

Have you successfully used the following features of our webste (www.bowlingthismonth.com)?

BTM Forum (message board):

Yes No

BTM Index Keyword Search(Ball reviews/Article/Author Index):

Yes No

BTM Reader Polls:

Yes No

Ball Talk (list of ball reviews by month/year):

Yes No

Ask Our Writers:

Yes No

This Month (Current Issue Table of Contents):

Yes No

Tournaments (listing of upcoming bowling tournaments):

Yes No

Pro Shop Directory:

Yes No

Glossary:

Yes No

Contact our writers:

Yes No

Links (advertisers):

Yes No

Advertising (BTM media kit, etc):

Yes No

Purchase of a subscription:

Yes No

Purchase of back issues:

Yes No

Purchase of downloadable Ball Reviews:

Yes No

Purchase of BTM’s annual Ball Review Guide (printed):

Yes No

Purchase of BTM’s annual Ball Review Guide (downloadable):

Yes No

Purchase of books, CDs:

Yes No

Is our online shopping cart easy to use?:

Yes No

Have you ever had problems ordering from our shopping cart?:

Yes No
If yes, please explain:

EVENTS

Have you ever attended Super School?

If yes to above question, what would most affect your decision as to attend future Super Schools? (rank 1-6, with 1 being the most important)

Location
Cost
Instructors
Time frame (time of year)
Length of school (3-4 days)
Other

Do you bowl the USBC Nationals?:

Yes No

Have you ever bowled in The BTM tournament (a USBC side event)?

What factors affect your decision to bowl in The BTM tournament? (rank 1-5, with 1 being the most important)

Location
Cost
How challenging the condition is
How it fits into my schedule
Other

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