I am very happy to announce today that Bowling This Month is officially back in business! After many months of hard work, we’ve just finished updating our website with everything necessary to launch our online subscription service. I really appreciate everyone’s patience as we’ve worked through this transition. Now that we’re back online, the majority of our focus can finally shift back where it belongs: delivering the best technical bowling content available to our loyal subscribers.
While we will always keep a portion of our content open for everyone to view, the majority of our articles and ball reviews will now be viewable by BTM subscribers only. What this means is that our subscriber-only articles will now only show you a short excerpt, followed by links to either subscribe or login. An example of this is shown below.
After a brief period of monitoring the new site’s performance as usage ramps up, our immediate priority will be BTM subscriber notification. As mentioned in a previous post, all subscribers of BTM’s print magazine with time remaining on their subscriptions will be offered free trial subscriptions to the new online version of BTM.
We will start by contacting subscribers via email. This will cover approximately 60% of the subscriber list. If we have your email address, then you will hear from us within the next week or so with details on how to redeem your free trial subscription.
If we don’t have your email address, then you will be contacted by mail, assuming we have a current mailing address. Designing a mailer, having it printed, and getting it delivered is unfortunately going to take a couple of weeks. If you are reading this right now and you don’t want to wait that long, please contact us and give us your email address so that we can contact you sooner.
If you don’t want to wait, we’ve actually already posted some instructions detailing how to redeem your trial subscription. If you know your last name and BTM subscriber number, then you don’t even need to wait until we contact you by email or mail. Just follow the instructions provided and you should be up and running in a matter of minutes!
In addition to subscriber communication, we’re also working diligently on uploading new content to the site. As of today, we’ve uploaded seven new bowling ball reviews that cover some of the balls we missed during our break. We have four additional ball reviews finished and ready for upload in the coming days and weeks.
Additionally, we have 16 “mini-reviews” completed that are ready for upload. These 16 reviews are for the bowling balls that were released in late 2013 during BTM’s transition period. These 16 balls did not go through our standard three tester / four oil pattern testing process, but we did perform the testing necessary to generate the on-lane performance numbers (such as back end rating, length rating, and total hook). These mini-reviews will get uploaded to the site over the course of the next several weeks.
We’re also working on new instructional articles from some of your favorite authors. We have great content in the works by Joe Slowinski, Rob Mautner, Ron Clifton, Susie Minshew, Bill Hall, Tyrel Rose, Chris Mesagno, Dug Barker, and Steve Fuhrman, to name a few. Over the next week or two, you’ll start to see these new articles released, one-by-one.
Finally, we’re digging into the BTM archive to bring back some great previously-printed instructional articles that haven’t been published anywhere since their original release. It’s really amazing to see both the breadth and depth of information that has been printed in BTM over the last 19+ years. Be on the lookout for some of these great articles as they are re-released in the coming weeks.
I want to take a minute to thank all the people and companies that have been supportive of the re-launch of Bowling This Month. This includes all of the past subscribers who have sent along supportive messages, all of the bowling ball manufacturers for continuing to participate in our ball testing program, Kegel for making sure we have access to the world’s best lane conditioning technology, Rick Ramsey and his sponsors for continuing the great tradition of The BTM Tournament, and all of our great contributors who have stayed with us through the transition. The re-launch of Bowling This Month has been a huge team effort and I really appreciate all of the support.