Ric Hamlin

About Ric Hamlin

Ric Hamlin is a bowling industry veteran with many years of experience as an elite bowler, pro shop operator, and coach. He started as a junior bowler in the prestigious So-Cal junior bowling programs, and then went on to become a PBA member. Ric was the assistant manager of the Storm / Dexter / KR booth at the 1995 ABC National Tournament, the Director of Pro Shop Operations for the Coast Casinos / The Orleans from 2000 to 2003, Brunswick’s Northwest Product Specialist from 2003 to 2008, and he was a Pro Shop Sales Specialist for Steve Cook’s Bowling Supply from 2008 to 2020. Since 2005, Ric has been the Assistant Coach of the Fresno State Bulldogs, who won the national championship in 2011. He is the co-author of Head Games: the Mental Approach of Bowling and Sports, (r)eVolve, and End Games. Ric is currently the founder of BowlTecX.

Better Targeting for Better Bowling

Why your eyes make all the difference


In this article, we will delve into the importance of an athlete’s vision and explore whether they use it properly or otherwise. As a bowler progresses, it becomes more and more important how they "see" the lane and use targeting.... [Read More]

The Layout Effect: Myth or Magic?

Understanding layouts, pin placements, and response to friction

The Layout Effect: Myth or Magic?

In our travels, it appears more and more that there is an underlying confusion as to how much effect layouts truly have on ball reaction. In visiting numerous pro shops, bowling forums, and informational websites, it is apparent that bowlers... [Read More]

I Just Wanna Bowl!

When did bowling become so complex?

I Just Wanna Bowl!

With all the talk today of EVERY possible variable needed to strike – the right ball, the right layout, the right surface, AND the ability to read an invisible environment – you’ve really got to wonder how anyone EVER strikes!... [Read More]