
Using Urethane Effectively
Should I be using a urethane ball? It's a question that many bowlers find themselves asking, given how popular urethane has become at the highest levels of the sport. At...
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The Zero Mercy Hybrid is the third ball in the Zero Mercy line that shares the Super Offset asymmetrical core. This version uses the HK22C2 Hybrid shell, finished with 500/1000/1500...

The Forge Fuel joins the Motiv lineup for the 2026 fall season. This ball features the Detonator Symmetrical core shape, which is a low RG (2.47") and high differential (0.055")...

The Theorem Delta is the fourth ball to enter the Track lineup with the Theorem name. It is the second ball with a hybrid cover in this line, with the...

The DV8 Intense Collision uses the asymmetrical Collision weight block and the HK22C2 - Havoc Pearl coverstock. Every ball in the Collision nameplate has used this weight block, and all...

The EquinoX Hybrid is the third release in Storm's EquinoX line. The original EquinoX was marketed as a house shot killer and featured a pearl coverstock, while the EquinoX Solid...

The Radical Intel Tour uses the same Modified Intel Symmetric core shape as the Intel Recon. This is a low RG (2.483") and low differential (0.032") design, but the coverstock...

The Radical Evil Eye Pearl is the shiny, pearlized follow-up to the Evil Eye. Both bowling balls share the Evil Eye Symmetric core shape and come with their own suggested...

By Tyrel Rose
Should I be using a urethane ball? It's a question that many bowlers find themselves asking, given how popular urethane has become at the highest levels of the sport. At...

By Heather Sterner
Over the years, I think the most common question to pop up in my inbox is, “What exercises should I do to improve my bowling game?” I have always struggled...

By Juha Maja
What does it mean to have a consistent release? Many bowlers want a "better" release and point to having more revs and more consistency. Taking the revolutions out of the...

By Bill Sempsrott
There are dozens of possible adjustments that we as bowlers can make to change where and how our bowling balls are entering the pocket. The first adjustment we typically learn—usually...
By Tyrel Rose
One of the most complicated issues to fix in bowling is the concept of “clearing the thumb." This refers to how consistently your thumb exits the ball as part of...

By Bill Sempsrott
Almost every day, I feel like I see or hear something that is completely incorrect about axis rotation or axis tilt. Sometimes, people just mix up the two terms and...








