Article Contents

  • 1. With all the bowling balls that are released, especially at the start of the year,...
    • 1.1. Are you replacing a worn-out ball in your bag?
    • 1.2. Are you trying to fill a gap in your current bag?
  • 2. What are the benefits of buying balls exclusively from one company or brand? What...
  • 3. As a competitive bowler, how often should I be replacing balls in my bag?
  • 4. What is the R&D process for new balls coming to market? How do companies decide...
  • 5. How are new balls tested? How is their box finish determined?
  • 6. Conclusion

In my capacity as International Sales Manager for Brunswick, I’m both exposed to all the new technologies and equipment as they are developed and I’m responsible for presenting this information to distributors and consumers alike at trade shows and other events. With an eye toward the consumer side of things, I thought it would be a good idea to answer some of my most frequently asked questions for the readers of Bowling This Month.

With all the bowling balls and information floating around out there, it can be hard to decipher and filter what you really need to make the right choices when it comes to getting new equipment and how to care for it. For many, there’s a certain mystery to the process of bowling ball development that I hope to shed some light on below. Let’s get started with the question on everyone’s lips whenever there is a big wave of new bowling balls released.

With all the bowling balls that are released, especially at the start of the year, how do I narrow down my choices for a new ball?

On average, there are around 100 urethane bowling balls produced every year (remember that reactive resin bowling balls have a urethane base). This doesn’t even count new color additions of entry-level balls like Rhinos, or polyester balls like TZones. There are 11 different major brands and three different manufacturers that dominate the market. Deciding what ball to purchase can be an intimidating experience, but it doesn’t have to be. As I always try to remind people, keep it simple. I believe there are two questions you must start with.

Are you replacing a worn-out ball in your bag?

For this example, we are going to assume that because the ball already made its way into your bag, you like it. Remember, just because a ball is new doesn’t mean it gets a spot in your bag; every ball must earn its way into your ...

Already a premium member? Click here to log in.

Jordan Vanover

About Jordan Vanover

Jordan Vanover is a BowlU Skill Development coach, USBC Silver-certified coach, and USBC Coaching National Instructor. He was a Product Specialist and Director of Coaching for Turbo 2-N-1 Grips before moving on to Brunswick as a Product Specialist. Jordan is currently Brunswick's International Sales Manager. Aside from his expertise in coaching, he is an IBPSIA Master Instructor and he served two terms on the IBPSIA Board of Directors as Vice President.