The Ultimate Technical Resource for Improving Your Bowling Skills
The trusted partner of thousands of bowlers, pro shop operators, and coaches since 1994!
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Let's just be honest here: bowling is a VERY tough sport to master.
Serious bowlers want to succeed on difficult conditions, against the best opponents they can find, in whatever level of competition they compete in...whether that's in their state tournament, their national tournament, high school tournaments, collegiate competitions, top-level amateur tournaments, or even professional events.
You're not likely to just "accidentally" become a great bowler. The path from novice to elite-level status can easily take 10 to 15 years...and that's for bowlers who have a great work ethic, great coaching, and access to the best equipment.
The road to bowling success can be long, daunting, and confusing. What you really need is legitimate help, from legitimate experts, to guide you through your development process as a bowler. In a nutshell, that's what Bowling This Month strives to provide. Think of us as your tour guide. We're here not only to show you the shortcuts, but also to steer you away from the dead-ends.
The Best Instructional and Technical Content for Advanced Bowlers, Coaches, and Pro Shop Operators
Our team of contributors study the sport of bowling at the highest level and provide you with advanced, actionable knowledge that can take your skills to the next level. Here's what you can look forward to:
- Expert contributors: Our authors are USBC Gold and Silver certified coaches, bowling industry professionals with decades of experience, national team coaches, collegiate coaches, and subject matter experts in their fields of study.
- Comprehensive topics: A solid physical game is no longer the only prerequisite for bowling success. In today's game, there's so much more to know: knowledge of equipment, a strong mental game, understanding of lane play strategies, biomechanics, arsenal sequencing, layout techniques, etc. etc. etc. That's why we cover all these topics and more: a smarter bowler is a better bowler!
- A vast archive of instructional content: We've been the go-to resource for advanced bowling instructional material since 1994. As a subscriber, you'll get immediate access to a growing archive of some of our best instructional articles of all time. Right now, our archive contains 626 high-quality articles, and we add more every single week!
A small sampling of our recently-published instructional articles is shown below, just to give you an idea of some of the types of topics we typically cover. Remember, though...this is just a very small sampling of the 626 (and growing) articles that you'll have access to as a Bowling This Month subscriber.
Unbiased, Honest, and In-Depth Bowling Ball Reviews and Ratings
Let's face it: bowling balls are a huge expense. No one wants to make a $250 mistake when purchasing a new ball. That's why we take testing and reviewing the latest bowling equipment so seriously. You need a trusted partner in helping you find the right balls for your game...here's how we help:
- A single unified rating system: We rate all balls on our four-point performance rating scale, allowing you to reliably compare balls across different brands.
- Multiple testers / multiple oil patterns: You need ball reviews that you can relate to. That's why we use three separate ball testers that cover the full spectrum of bowler styles. Also, since we don't all bowl on the same type of conditions, we test bowling balls on four different oil patterns...from wet to medium to dry to Sport-compliant.
- Interactive ball comparison tools: Often, you just want to see how one ball compares to another. That's why we've built sortable, filterable, and customizable ball comparison tables, four-dimensional ball performance rating graphs, and a head-to-head ball comparison tool.
A small sampling of the bowling balls we've recently tested and reviewed is shown below. As you can see, we typically cover new releases for all of bowling's major equipment manufacturers. And remember...this is just a very small sampling of the 984 (and growing) bowling ball reviews that you'll have access to as a Bowling This Month subscriber.
Join Thousands of Bowlers, Pro Shops, and Coaches From All Over the World and Upgrade Your Skills With Help From Bowling This Month!
Read What Other Bowlers Are Saying About Bowling This Month
Our customers include some of the most experienced and knowledgeable bowling enthusiasts in the world. Many of them have been subscribers with us for 20+ years. When we asked them to share their thoughts and experiences as Bowling This Month subscribers, they didn't hesitate to share these reviews.
"If you're a serious bowler, a BTM subscription is a must"
When I decided to get back into the game after an extended time away, I knew that one of the first things I needed to do to catch up was to restart my Bowling This Month subsription. Having been a prior subscriber, I knew that if I wanted to get up to date with the latest ball releases and new coaching information, this is a no-brainer. After I signed up, I was thrilled to see the expanded coaching contributors and topics. BTM has really upped their game on the education front. When I first started receiving BTM 12-13 years ago, most of the articles were physical game based. Now, articles range from the mental game, to lane breakdown/oil patterns, specific equipment tweaks, and on and on and on. Add to that a ball review process that has been out in front for a very long time and you have a resource that every bowler should take advantage of. I was out of the game for about 5 years, but after diving into the library, I felt like I was up to date within no time. If you're a serious bowler, a BTM subscription is a must.
- Donnie Philbeck (Bowler)
"An absolute must for a pro shop operator"
BTM is by far THE best bowling magazine for the serious bowler. Period. An absolute must for a pro shop operator; to stay informed and up to date with products, technical information, instruction, important industry issues, and more. Thanks to the new owners for keeping it going!
"...rely heavily on the quality articles that BTM publishes"
I am a Silver-level USBC professional coach and use BTM constantly. I read, and re-read, all of the articles written by high quality bowling industry professionals. I study all of the ball reviews. I use the articles to improve my own bowling game and improve my coaching. When considering a ball recommendation or purchase, I always go to the BTM review seeking a professional evaluation of the ball before I go to the pro shop professional or client. I want to be an informed bowler, consumer, and coach. Finally, I am studying for my Gold-level USBC certification and will rely heavily on the quality articles that BTM publishes.
- Denny O’Neill (Bowler and coach)
"The instructional material found here cannot be found anywhere else"
I have been a subscriber to BTM for over 20 years. The instructional material found here cannot be found anywhere else. I devour each issue from cover to cover. I have kept all the hard copy versions for reference. My coaching has improved. My game has improved. Thank you BTM for all the help and guidance. Keep up the good work. The online version is easier to use and can be an instant reference while coaching.
- Ken Kasprzak (Bowler and coach)
"...the best resource for anyone who is serious about the sport of bowling"
Bowling This Month is the best resource for anyone who is serious about the sport of bowling. The articles and ball reviews are clear and informative and reinforce good bowling techniques and form that will take you to the next level. Stay Informed, Strike Hard and Spare None!
- Jim Nadziejko (Bowler)
"I will continue my subscription as long as it is being produced"
I have subscribed to BTM for several years. As a coach, it has helped me coaching the kids in our junior club to such an extent that we have had at least two in the Scotland Junior Squad for the past 9 years. The articles are well written and laid out. I will continue my subscription as long as it is being produced.
"...an excellent way to get an independent review of bowling balls"
I have found Bowling This Month to be an excellent way to get an independent review of bowling balls. Also as a pro shop operator it is an excellent way to have a uniform rating system among all of the companies.
"...all for just pennies on the dollar"
First of all, I've been a bowler for over 30 years. I've been working and running a pro shop for 18 years. I've learned so much and have met so many people from the bowling world because of BTM. I won't take up the space telling all the stories, but I will tell just one: I got to attend BTM's Super School 1997 in the Detroit area and it was the start of an eye opening experience that just keeps getting better, and all for just pennies on the dollar. Thank you.
"...love it, support it, and recommend it to all my customers and friends"
I have been with BTM almost since the start, love it, support it, and recommend it to all my customers and friends in Australia. BTM has given me so much information and inspiration for seminars and clinics that I have conducted over the years. It is simply the best magazine in the world for serious bowlers. Keep up the good work.
"...bowling is changing and BTM helps me keep up"
I am a USBC-certified Bronze coach, and I have been a coach in a junior program for over 20 years. I use BTM as a reference guide on many occasions. I have 5 years of past issues that I keep and re-read every chance that I get. The sport of bowling is changing and BTM helps me keep up.
- Ben Wong (Bowler and coach)
"...the best and most complete information I have discovered in 20 years"
It is the best and most complete information I have discovered in 20 years. I know that many players, coaches, and pro shop operators think like me all around the world. We need absolutely BTM in the future. Thanks to everybody at BTM.
- Gérard Lettree (Bowler, pro shop operator, and coach)
"...helped me take my game to a much higher level, including a PBA Regional title!"
I often get ask when participating in Pro Am events what is the place to go for coaching, technical bowling information, or generally how to improve knowledge of the game. I always point them towards BTM, as the knowledge I have learned from BTM's authors and coaches have helped me improve and take my game to a much higher level, including a PBA regional title! Topics from the physical game, to lane play, to ball motion and the mental approach are all covered. It is a must for all serious bowlers who want to improve and continue learning more about the sport we love.
- Stephen Haas (Bowler)
Try Us Risk-Free: Our 30-Day 100% Money-Back Guarantee
If you don't believe that Bowling This Month is giving you the best and most cutting-edge bowling technical content available anywhere, then just let us know within 30 days of subscribing and we will refund 100% of your subscription payment.
Refund requests and subscription cancellation requests are almost always processed within 24 to 48 hours, with no hassle, and with no questions asked.
FAQs: Here Are Our Most Frequently Asked Questions
We've compiled a short list of questions that we frequently get from our potential customers. With any luck, whatever questions you might have will be answered below. If not, please don't hesitate to contact us and we'll do our best to answer all of your additional questions.
How do I know if Bowling This Month is right for me?
Our customers are serious competitive league and tournament bowlers, pro shop owners and employees, and professional bowling coaches. We are the technical resource for people who are serious about bowling and who want to learn more about our sport. We are NOT a good resource for people who are brand new to bowling. If you're looking for beginner's tips, you'd probably be much better off reading some entry-level bowling books first and then coming back here once you have a good grounding in the fundamentals.
What exactly do I get as a Bowling This Month subscriber?
We're an online magazine, which means all of our content is published online via our website. As a subscriber, you get access to our full online archive of bowling instructional articles and bowling ball reviews. Additionally, you get access to our customizable bowling ball comparison tools. And, you get to participate in discussions with our contributors and with other subscribers. In an average month, we publish about six new instructional articles (averaging 2000+ words each) and 10 in-depth bowling ball reviews (averaging 1000+ words each). Above all else, what you get is high-quality information that is written, edited, and vetted by a diverse team of bowling industry professionals. This isn't just a forum or blog where we give you our opinions. Bowling This Month is a professional-grade online publication for serious bowlers.
Can't I just learn about bowling balls by watching free ball review videos on YouTube and Facebook?
Free ball review videos are everywhere...the internet is completely littered with them. What most ball "review" videos actually fail to do is "review" anything at all! The vast majority of them just show bowlers throwing strike after strike after strike on whatever house shot happens to be on the lanes at the time the video was taken. Worse yet, the sole purpose of most ball review videos is to sell you the ball in the video.
Our approach to bowling ball testing and reviewing is different. We aren't trying to sell you the ball in the review...we're just trying to help you find the right equipment for your game. Our reviews are unbiased, honest, and in-depth. And, we do everything in our power to make them as accurate and as consistent as possible, from month to month, and from year to year.
Will the Bowling This Month website work on my tablet or smartphone?
Yes, our website is fully compatible with all modern tablets and smartphones. Many of our subscribers take advantage of this convenience and comfortably enjoy their Bowling This Month subscriptions from their beds, from their couches, and while waiting for their turn to bowl!
Will my subscription auto-renew?
Yes, your subscription will auto-renew at the end of each subscription term until you cancel your subscription. Subscribers can see when their next renewal payment is scheduled at any time by visiting their "My Account" page (via the link in the top right corner of every page on our site). When your subscription auto-renews, you will receive an email receipt from us.
If for some reason you aren't happy, if you meant to cancel your subscription but forgot, or if you are otherwise charged for a subscription renewal that you just don't want, please let us know and we'll give you a refund.
Can I cancel my subscription at any time?
Yes, of course. You're free to cancel at any time, no questions asked.
Can I get a refund if I'm not happy?
We have a 30-day 100% satisfaction money-back guarantee. If you don't believe that we're giving you the best technical bowling information available, just let us know and we'll give you a 100% refund. Refund requests are almost always processed within 24 to 48 hours, with no hassle, and with no questions asked.